About JSW Embroidery
WHERE IT ALL BEGAN...
JSW Embroidery began more than 25 years ago in the basement of founders Jane and Mark — two people with a passion for craftsmanship and a belief that custom embroidery should feel personal, thoughtful, and built to last.
What started as a small, family‑run operation grew into a trusted shop serving local businesses, schools, teams, and individuals across Minnesota. Their dedication to quality and reliability became the foundation of JSW’s reputation.
A NEW CHAPTER
In 2026, JSW entered a new era under the ownership of Alex Esquivel.
Alex grew up around the family behind JSW, watched the business evolve, and understood the heart that built it. Taking the reins wasn’t just a business move — it was a continuation of a legacy he deeply respected.
Today, Alex is committed to honoring JSW’s roots while modernizing the brand, elevating the customer experience, and expanding the shop’s capabilities.
OUR MISSION
To deliver high‑quality custom embroidery with the same care, craftsmanship, and reliability that built JSW — while embracing new tools, technology, and processes that help us serve our customers even better.
OUR COMMITMENT
CRAFTSMANSHIP
Every stitch reflects decades of skill, precision, and attention to detail.
PARTNERSHIP
We work collaboratively with businesses, schools, and teams to bring their ideas to life.
RELIABILITY
Consistent turnaround, dependable production, and clear communication.
OUR VISION
We’re committed to becoming the region’s most trusted partner for custom embroidery and branded apparel — known for exceptional quality, reliable service, and a collaborative approach that helps organizations look unified and proud.
READY TO BRING YOUR IDEA TO LIFE?
952-949-9888
Whether you’re a business looking for branded apparel or an individual wanting to personalize something meaningful, JSW Embroidery is here to help.
From single‑item gifts to large‑scale orders, every project receives the same level of craftsmanship, care, and reliable service we’ve built our name on for 25 years.